Effective Date: June 3, 2025

At Look@ (“we,” “us,” or “our”), we are committed to protecting your privacy and being transparent about how we collect, use, and share your personal information. This Privacy Policy applies when you interact with our Selfie Sculptures, scan the QR code to access our web app, and use any related Look@ services.

 

1. Information We Collect

a) Information You Provide

When you scan the QR code on a Look@ Selfie Sculpture and interact with our web app, we collect:

• The photo you take through the sculpture’s camera
• Any overlays or effects you apply to the photo
• The email address you provide to receive your photo
• The time and location of your interaction (via GPS or IP)

We do not use photos for facial recognition, biometric identification, or automated decision-making.

b) Automatically Collected Information

We may collect technical information including:

• Device type, operating system, browser type
• IP address and approximate geolocation
• Session and interaction data, such as time spent, buttons clicked, and referral sources

c) Communication Data

If you contact us or opt in to communications, we may store:

• Your name and contact information
• Preferences regarding content and marketing
• Correspondence history

 

2. How We Use Your Information

a) To Provide Our Services

• Stream the sculpture’s live camera feed to your phone
• Allow you to take, customize, and receive your photo
• Provide access to your photo in full quality

b) To Improve Our Services

• Monitor performance and resolve technical issues
• Analyze usage trends and test new features
• Ensure security and prevent misuse

c) For Communication and Marketing

• Send your photo to your email address

d) Promotional Use of Photos

We may use selected user photos that are non-identifiable for promotional purposes, such as:

• Display on our website or social media
• Print or digital marketing to showcase Look@ experiences

Individuals shown in promotional photos will not be recognizable. If you prefer your photo not be used, email us at look@lookat.hr and we will promptly remove it.

 

3. How We Share Your Information

a) Service Providers

We share information with trusted service providers who help us operate our platform, such as:

• Cloud hosting (e.g., Microsoft Azure)
• Email delivery and analytics tools
• Technical support and infrastructure

All vendors must comply with strict data protection requirements.

b) Legal Compliance and Safety

We may access or share your data to:

• Comply with legal obligations or valid law enforcement requests
• Prevent fraud or security threats
• Protect the rights, safety, or property of Look@, its users, or others

4. Data Security and Storage

We take data protection seriously. All photos and personal data are:

• Stored on encrypted cloud servers (e.g., Microsoft Azure or similar)
• Protected by physical, technical, and organizational safeguards
• Accessible only by authorized personnel under strict access control

5. Your Rights

You have the right to:

• Access the personal data we hold about you
• Correct inaccurate information
• Request deletion of your data or removal of your photo
• Object to or restrict certain data processing
• Request a copy of your data
• File a complaint with a data protection authority

6. Data Retention

• Email addresses are retained until you unsubscribe or request removal
• Data may be retained longer where legally required or for fraud prevention

7. International Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA), including the United States.

Where such transfers occur, we ensure that appropriate safeguards are in place to protect your personal data, in accordance with the GDPR. These safeguards may include the use of Standard Contractual Clauses (SCCs) approved by the European Commission or other lawful transfer mechanisms under Article 46 of the GDPR.

 

8. Cookies and Tracking

Our web application may use cookies or similar technologies to:

• Improve app performance and loading time
• Track usage for analytics
• Personalize the experience

You may control cookies through your browser settings.

 

9. Children’s Privacy

Our services are intended for users who have reached the applicable age of consent. We do not knowingly collect personal information from children under the age required by law in their jurisdiction (typically under 13 in the US and under 16 in the EU). If we become aware that we have inadvertently collected personal data from a child, we will delete it promptly.

 

10. Changes to This Policy

We may update this Privacy Policy periodically. If material changes are made, we will:

• Notify you via the web app or email
• Give you the opportunity to review the revised policy
• Ask for renewed consent if required by law

11. Contact

For any questions, concerns, or data requests, please contact:

Look@ Team
look@lookat.hr