Klis Fortress — Look@ Case Study

Smart automation for a heritage environment.

A protected medieval fortress welcoming around 100,000 visitors annually, transformed into an interactive digital experience without construction work, infrastructure upgrades, or impact on the historic site.

~30%

Of all fortress visitors appear in a Look@ photo

~16,000

Unique users annually

~100,000

Annual site visitors

A protected site with zero digital infrastructure.

Klis Fortress is a centuries-old heritage site with significant historical and pop-culture relevance — known worldwide as an official Game of Thrones filming location. But as a protected environment, it operates under strict preservation constraints that make conventional digital installations impossible.

The site has no electrical grid connection, no network cabling, and no capacity for on-site operational staffing. Traditional self-service photo experiences simply don't work here. The gap between high visitor volume and zero digital content generation was the problem Look@ was brought in to solve.

This created a unique challenge: how to offer a modern visitor experience while preserving one of Croatia's most important heritage sites.

Two complementary systems. One seamless experience.

A dual-hardware configuration was introduced to cover the entire visitor journey — from the open-air fortress walls to the interior exhibition spaces — without altering the protected environment.

Outdoor

Look@ Column

Placed along the fortress walls to capture exterior viewpoints and panoramic site perspectives. A solar-powered AR selfie installation for the open-air heritage environment.

Solar-powered — fully autonomous energy system

All-weather stainless steel construction

Non-invasive — no structural modification required

Customizable exterior to match heritage surroundings

Indoor

Look@ Exponat

Implemented within interior exhibition spaces to extend digital interaction throughout the visitor journey — a refined AR solution designed for sensitive heritage interiors.

Compact form factor for museum and gallery environments

Minimalist design — no visual disruption to exhibits

Connected indoor–outdoor interaction layer

Mobile-initiated, browser-based — no app required

The experience

Two AR content layers, one location.

The system is customized for the dual identity of Klis Fortress — a place of real medieval history, and a globally recognized Game of Thrones filming location. Visitors choose their story.

Fantasy AR mode — Game of Thrones dragon at Klis Fortress

Fantasy mode

Game of Thrones layer

Cinematic visual overlays — dragons, fire, and the iconic fortress in its fantasy world — for pop-culture visitors who know Klis as Meereen.

Uskoks historical AR mode at Klis Fortress

Historical mode

The Uskoks layer

Educational overlays referencing the Uskoks — the historic military groups who defended the fortress — for visitors engaging with the site's real cultural heritage.

Visitors enjoying the Look@ AR experience at Klis

Visitors with dragon AR at Klis Fortress

Technology that visitors actually use.

Many digital attractions are installed. Few become part of the visitor journey.

At Klis Fortress, Look@ has become one of the most actively used visitor engagement experiences on-site. Through couples, families, school groups, and organised tours, more than 30% of all visitors appear in a Look@ photo each year.

The system operates within a protected heritage environment while transforming visitor traffic into measurable digital engagement without requiring infrastructure upgrades, operational staff, or changes to the historic site.

~30% Of all fortress visitors appear in a Look@ photo

~16,000 Unique users annually

~100,000 Annual site visitors

0 Construction work required

Proven visitor engagement

More than one in three fortress visitors becomes part of the experience, demonstrating exceptionally high participation for a self-service attraction.

Preservation without compromise

The deployment operates without construction work, network cabling, or visual impact on the protected architecture, preserving the site's historical integrity.

Continuous digital visibility

Every shared photo extends the reach of Klis Fortress beyond the physical visit, helping transform visitors into ambassadors for the destination.

Scalable without operations

The experience continues to generate value every day without requiring dedicated staff, daily setup, or ongoing operational resources.